H&M has said: “We apologise to anyone this may have offended.” People on Twitter described the image published by the Swedish chain as inappropriate and offensive.
Dexter Neptune wrote: #BlackTwitter h&m is cancelled won’t see anymore money from me.
Another user compared the image to one of a white child modelling a hoodie with the words “jungle survival expert.”
The hoodie is still available to buy online but it no longer features the image of the child modelling it.
The company said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”